Cathay United Bank x Bestards Concert Campaign / Uber Taiwan

This concert campaign was designed for Uber in collaboration with Cathay United Bank and the band Bestards.
The visual identity draws from Uber and Cathay’s signature brand colors, enhanced with vivid neon accents to amplify a sense of rhythm, excitement, and youthful energy.
The composition captures the pulse of live music—dynamic, bold, and full of movement—reflecting the vibrant atmosphere of the performance itself.

此專案為Uber與國泰世華銀行、理想混蛋樂團合作的演唱會主視覺設計。
整體以Uber與國泰世華的品牌主色為基礎，加入亮眼的螢光色作為點綴，營造出年輕且充滿能量的氛圍。
畫面構成靈感來自現場音樂的律動，呼應演唱會的熱烈氣氛。

⦿ The campaign was seen on：
Uber Email, Blog

(2025)