Referral Campaign Illustration / Uber Taiwan

This series of illustrations was created for Uber’s referral discount campaign, featuring a playful, party-inspired style to celebrate the start of a new year. Through cheerful visuals and lively details, the designs convey a sense of joy and togetherness, encouraging users to invite friends to ride and share the experience.

為 Uber 的邀請好友搭乘折扣活動繪製一系列視覺圖像，以可愛又充滿派對感的風格呈現，傳達迎接新年的歡樂氛圍，並強化活動的親切感與分享感，鼓勵用戶在新的一年邀請好友一同搭乘。

Originally developed as a Christmas-themed concept, the series was later adapted into a New Year version due to changes in the release timeline. While maintaining the festive spirit, the visuals were refined through detail adjustments to better reflect the mood of transition and new beginnings.

本系列最初以聖誕節為主題發想，後因發布時程調整，重新延伸為新年版本，並在保留原有節慶氛圍的基礎上調整細節，使整體更貼近跨年的情緒。

⦿ The campaign was seen on：
Uber Email, Blog, Line

(2025)